Tsukuba|Tohoku Joint Workshop on   gNew Directions of Research in Marketing"

Last updated 16/11/2006

Sponsored by Japan Society for Promotion of Science's program,
``Initiatives for Attractive Education in Graduate Schools,'' year 2005, No. a004,
Graduate School of Business Sciences, University of Tsukuba, Tokyo, Japan

Date: December 15-16, 2006

Place: The University of Tsukuba, Tokyo, Japan(http://www.gssm.otsuka.tsukuba.ac.jp/)

Aim and Scope:
As an international workshop financially supported by the Ministry of Education in Japan, we now focus on the area of the "New" approach for marketing. This workshop will be for not only academics but also business people to have an opportunity to share the knowledge of new directions of research and discuss their applications to marketing problems. The possible topics include hierarchy Bayes models, finite mixture models, state space models, structural equation models, data mining methods, and e.t.c. All of these have been commonly used in marketing and consumer behavior problems.

Guest Speakers: In alphabetical order,

Greg M. Allenby (Fisher College of Business, The Ohio State University)

Barbara E. Kahn (The Wharton School, University of Pennsylvania)

Robert Meyer (The Wharton School, University of Pennsylvania)

Gary J. Russell (Tippie College of Business, The University of Iowa)

Organizers:
Nobuhiko Terui (Tohoku University)
Chizuru Nishio (University of Tsukuba)
Tadahiko Sato (University of Tsukuba)

Local Organizing Committee: In alphabetical order,
Fumiyo Kondo (University of Tsukuba)
Makoto Mizuno (University of Tsukuba)
Nozomi Nakajima (Osaka University)
Takuya Satomura (Keio University)
Miyuri Shirai (Yokohama National University)
Rui Yamaguchi (University of Tokyo)

Program:

Call for Papers:
There are two categories of submissions: (1) papers for the presentation and (2) papers for the poster session.

-- Papers for the presentation:
All abstract submissions will be peer reviewed. An abstract should be submitted by e-mail as a PDF (file name:presen_your name.pdf) to sato@gssm.otsuka.tsukuba.ac.jp. After acceptance, a final paper for publication should be submitted by e-mail as a PDF to sato@gssm.otsuka.tsukuba.ac.jp. YOUR PAPER MUST BE CAMERA READY. The final paper will be published in the proceedings if authors have submitted a paper by the deadline.
-- Papers for the poster session :
An abstract may be submitted only for the poster session at the workshop. All abstract submission will be peer reviewed. An abstract should be submitted by email as a PDF (file name:abstract_your name.pdf) to sato@gssm.otsuka.tsukuba.ac.jp. After acceptance, authors will prepare their short paper (not exceed 2 single-spaced pages) for the publication. A short paper will be printed in the proceedings if authors submitted a paper by the deadline.
-- Manuscript Submission Guideline:
The authors are required to prepare a manuscript by the following important date. The procedure for submission of papers includes the following guidelines:

(1) The manuscript must be in English.
(2) The abstract is limited to 500 (200 for the poster session) words.
(3) The final paper should not exceed 20 (2 for the poster session) single-spaced pages of text using 12 or 11 point size type on 8.5 x 11 inch (letter (A4) size) pages. YOUR PAPER MUST BE CAMERA READY.
(4) The paper should include title, authors'names, postal and e-mail addresses.

Important Date:

Abstract Submission deadline                           October 14, 2006

Notification of acceptance                               October 21, 2006

Final papers due                                            November 18, 2006

Registration:

Photo:

Others:

Contact:
Tadahiko Sato
Graduate School of Business Science, University of Tsukuba, Tokyo
Otsuka 3-29-1 Bunkyo-ku, Tokyo 112-0012, Japan
email: sato@gssm.otsuka.tsukuba.ac.jp